In partnership with a licensed teacher, a BrandLab Instructor collaboratively moves through the comprehensive 6- to 10-week long BrandLab curriculum where students will be introduced to brainstorming, problem-solving and creativity through the lens of marketing. Our hands-on approach ensures that students will learn the marketing process by executing a full-scale, holistic, creative campaign. Our program emphasizes access and opportunity. We provide exposure to students by interacting with industry professionals through classroom volunteers and field trips. Students who complete The BrandLab course will:
- Gain an experiential understanding of how to create successful marketing based in strategy, emphasizing target audience, key message, tone, branding, and tactics.
- Participate in off-site field trips to experience the professional environment of the marketing and advertising industry.
- Be given access to sought-after internships, scholarships, and valuable networking opportunities.