The BrandLab is working to support employers in hiring, retaining and valuing people of diverse ethnic and socioeconomic backgrounds at every level of employment.
We believe that our work at The BrandLab is bigger than diversifying staff: it’s about breaking unintentional barriers and creating positive change in work place culture. We must ensure that the talent we discover in our Classroom and Internship Programs are not only able to secure their first professional job in the industry but that they will be able to thrive!
Our Fearless work is growing. Today we have three areas of programming with visions of expanding our efforts to more deeply support employers in creating equitable and inclusive work place culture.
- Our annual event bringing together industry leaders for an open and honest dialogue about race and bias.
- Created and produced by students of The BrandLab with support from Carmichael Lynch. We ask creative leaders to be fearless and share their experiences with us.
- There is a gap in data between national statistics and those available locally. In 2014-2015 The BrandLab worked with our fearless partners to measure the current state of the marketing industry in the Twin Cities.