February 2012
Twin Cities Metro: How an innovative non-profit is helping to diversify the local marketing and advertising fields
http://metromag.com/article/giving/brand-identity
December 2011
Twin Cities Business: 200 Minnesotans You Should Know - Executive Director, Ellen Walthour named as one you should know
http://www.tcbmag.com/index.aspx
November 2011
Southwest Minneapolis Patch: Creative Washburn Students Mix With The Pros
http://southwestminneapolis.patch.com/articles/washburn-high-school-olson-advertising
Pioneer Press: Ad agencies market themselves to minority youth
http://www.twincities.com/localnews/ci_19279257
Minneapolis / St. Paul Business Journal: BrandLab looks beyond Minnesota
http://www.bizjournals.com/twincities/morning_roundup/2011/11/brandlab-looks-beyond-minnesota.html
August 2011
Advertising Age: How Agency Interns Spent Their Summer Vacations
http://adage.com/article/agency-news/agency-interns-spent-summer-vacations/229513/
Fox 9 News: Alumni Networking Event
http://s3.amazonaws.com/TVEyesMediaCenter/UserContent/41440/738886.8228/KMSP_08-05-2011_08.07.16.wmv
March 2011
12 News: Making the pitch
January 2011
WCCO News: Advertising Executives Educate Youth at Minneapolis School
http://minnesota.cbslocal.com/2011/01/06/advertising-executives-educate-youth-at-mpls-school/
KARE 11 News: Cool in School: The BrandLab brings marketing professionals to high schools
Advertising Age: Minneapolis’ BrandLab Aims to Diversify Ad World’s Future
http://adage.com/article?article_id=147955
November 2010
AIGA Minnesota: The Design Conversations series was a success, raising over $6,000 for The BrandLab
http://www.aigaminnesota.org/news/aiga-minnesota-supports-the-brandlab-2/
October 2010
Minnesota Business Magazine: The BrandLab is a connecting point to the marketing world for high school students.
http://www.minnesotabusiness.com/connecting-point
September 2010
The Line Media: The BrandLab branches out to six more schools in 2010-2011
http://www.thelinemedia.com/innovationnews/brandlab090810.aspx
August 2010
The Egoist: Ad Pulp Asks, The Egoist Answers with a BrandLab student response
http://www.themplsegotist.com/editorial/2010/august/12/adpulp-asks-egotist-answers
Star Tribune: Ad Agencies Target Youth
AdPulp.com: Fast Times at Advertising High
http://www.adpulp.com/archives/2010/08/fast_times_at_a.php
June 2010
Downtown Journal: Tom Hoch, President and CEO of Hennepin Theatre Trust, says The BrandLab helps the Twin Cities arts community cast a wider net.
http://www.downtownjournal.com/index.php?&story=15468&page=65&category=95
May 2010
Fox 9 News: Sarah McKenzie, Editor of the Downtown Journal talks about The BrandLab
http://www.myfoxtwincities.com/dpp/news/New-Way-to-Get-Around-in-Mpls-may-24-2010
Downtown Journal: A Push to Diversify the Creative Class
http://www.downtownjournal.com/index.php?&story=15403&page=65&category=92
Forbes: Mark Addicks, The BrandLab Board Member and CMO of General Mills puts out a call for action: add color to your marketing department.
MinnPost: Attended the “Launch The Lab” event and asked what this area’s best marketing minds are thinking.
April 2010
The New York Times: Selling Minority Students on a Career in Marketing
http://www.nytimes.com/2010/04/09/business/media/09adco.html?_r=1
February 2010
MinnPost: Challenge to Students: How would you run a marketing campaign?
July 2009
50 in 52 Project: Interview Jim Cousins, Executive Director of The BrandLab
http://www.youtube.com/watch?v=gACZzqLPH7Y
June 2009
The New York Times: Announce Jim Cousins as The BrandLab’s new Executive Director
http://www.nytimes.com/2009/06/01/business/media/01adnewsletter3.html?_r=1&8ad&emc=seiab1
May 2009
89.9 FM KMOJ: Resmaa in the Morning hosts Jim Cousins and Brenna Whisney of The BrandLab