Our Board & Staff

The work of The BrandLab is possible because of the ongoing commitment, guidance, and leadership from our Board of Directors.

Board of Directors

Alfredo Martel – Chair,  Principal, Martel Management & Consulting

Raquel Melo – Vice Chair,  Vice President, Innovation & New Business Development, Land O’Lakes, Inc.

Mark Derks – Secretary,  Partner & Chief Marketing Officer, Words at Work

Barry Westrum – Treasurer, Chief Marketing Officer, Del Taco Restaurants

Mike Caguin, Chief Creative Officer, Colle+McVoy

Rosalind Chevreuil, Vice President of HR, Talent Acquisition and Training, Learning and Development, Best Buy

Kevin DiLorenzo, President, Director of Client Service & Brand Strategy, Barrie D’Rozario DiLorenzo

Karen Deutsch, Director of Creative Strategy & Planning, Target

Spiwe Pierce,  General Counsel, Christlight Productions LTD, LCC

Mike Lescarbeau, Executive Chairman, Carmichael Lynch

Sonya Roberts, President, Cargill Proteins, Growth & New Ventures & Strategic Pricing, Cargill

Eric Quint, Chief Designer Officer, 3M

Brian Reid, Senior Strategist, Olson

Ingrid Sabah, TBL Alumnae, University of Minnesota

Ann Simonds, Marketing Consultant

Brenna Smithson, Planning Director, Carmichael Lynch

Steve Wehrenberg, Professor & Program Director, University of Minnesota

Advisory Members

Mark Addicks, Marketing Consultant

Eric Erickson, Owner, Erickson McGee

Christine Fruechte, Chief Executive Officer, Colle+McVoy

Barry Wolfish, Senior Vice President, Mergers, Acquisitions & Ventures, Land O’Lakes, Inc.

The BrandLab Staff

Ellen Walthour, Chief Executive Officer, ewalthour@thebrandlab.org, 612.483.0167

Ghadeer Garcia, Executive Director, Kansas City, ggarcia@thebrandlab.org, 816.305.2553‬

Brian Gioielli, Associate Director, bgioielli@thebrandlab.org, 952.334.2658

Ken Lawrence, Connect Director, klawrence@thebrandlab.org, 612.916.1173

Suzanne Oh, Fearless Director, soh@thebrandlab.org, 262.309.4276

Emily Ronning, Internship Director, eronning@thebrandlab.org, 763.245.7151

Mailee Yang, Classroom Director, myang@thebrandlab.org, 920.573.2005

Maryam Zahid, Communications and Operations Coordinator, mzahid@thebrandlab.org, 612.999.8900

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