It’s difficult to pursue a career if you don’t know it exists. That’s why The BrandLab starts by connecting with students at the high school level. Through our hands on curriculum, we spark students’ interests in opportunities in the marketing and creative field they didn’t even know existed! We annually serve nearly 750 students in 30 classrooms around the Twin Cities metro.
In partnership with a licensed teacher, a BrandLab Instructor collaboratively moves through the comprehensive 6 to 10 week long BrandLab curriculum where students will be introduced to brainstorming, problem-solving and creativity through the lens of marketing. Our hands-on approach ensures that students will learn the marketing process by executing a full-scale, holistic, creative campaign. Our program emphasizes access and exposure. We provide exposure to students by interacting with industry professionals through classroom volunteers and field trips. Students who complete The BrandLab course will:
- Gain an experiential understanding of how to create successful marketing based in strategy, emphasizing target audience, key message, tone, branding, and tactics.
- Participate in off-site field trips to experience the professional environment of the marketing and advertising industry.
- Be given access to sought-after internships, scholarships, and valuable networking opportunities.
Our volunteers are an essential piece of providing a meaningful classroom experience! If you’re interested in learning more about how to volunteer in one of our classrooms, please contact Mailee Yang, the Classroom Manager, at firstname.lastname@example.org.