Fearless Workshops

Tapping into different lived experiences can help your organization do the best work possible. We empower organizations to engage in open and honest dialogue about identity that raises consciousness and action to increase marketers ability to connect with their audiences.

Our Fearless Workshops supports you to create a culture where everyone on your team is able to thrive. This Fearless step on The BrandLab journey is critical to our collective success. 

Today we offer ongoing workshops, geared specifically towards the work and the workplace. We want to help you reach your diversity and inclusion goals. We will work with you to define where you want to go and how you might get there. 

COURSE OFFERINGS

Workshops for All Organizations
These workshops introduce and explore diversity, equity, and inclusion for people from any department, organization, industry.

  • Fearless Conversation about Stereotypes, 90-120 minutes
    • In Partnership with Penumbra Theater, this fast-paced, energetic and challenging workshop brings the power of theater to broaden our empathy and increase awareness of identity. Learn about the history of stereotypes and how they shape our perceptions in our work and our life. Gain practical understanding of how our bias affects our work as communicators. This workshop is the perfect foundation for additional specialized workshops.
  • 3 Fearless Questions, 60 minutes
    • Join a Fearless Conversation about race, identity, and inclusion. By bringing together your team to answer The BrandLab’s Three Fearless Questions, you will gain awareness of how lived experiences can shape perception and how workplace culture might place barriers on inclusivity. Our 3FQ session is an empathy-building entry point into making uncomfortable topics comfortable.

  • Inclusion Through Improv, 90 minutes
    • Research shows that the best creative agencies have diverse talent AND cultures that nurture creativity from diverse perspectives. In this interactive workshop, we will utilize the art of improvisational theater to look at and try hands-on practices that encourage creativity, embrace diversity, and rethink what makes for a strong team. Participants will leave with tangible exercises and ideas they can bring back to their own teams, so they can continue to foster a creative culture.

  • Words Matter: Intent vs. Impact, 90 minutes
    • The BrandLab will guide a Fearless Conversation about the power of words. Facilitators welcome participants into a safe space to share individuals’  identities and experiences. Together, we will grow our empathy by uncovering the difference between intent vs impact of our words.  We will explore unconscious bias, how they show up in the workplace, and how they impact marginalized communities. Attendees will then practice addressing biases in the workplace and walk away with tools to help create an inclusive and safe culture in the workplace.
  • Uncovering and Understanding Privilege, 90 minutes
    • The word ‘privilege’ can have many negative connotations, but what is it actually and why does it matter in the workplace? Come engage in a workshop led by The BrandLab to uncover our privileges through different activities. We will then reflect on how we can utilize privilege to better our work and better support others. This workshop is intended to build upon previous The BrandLab workshops and will help participants continue to enhance their understanding of identity and becoming comfortable with discomfort.
  •  Winning in the Workplace, 90 minutes
    • Why does diversity matter anyway? How can your organization use cultural intelligence to edge out the competition? Facilitators will help teams understand how changing demographics will impact brand loyalty for decades to come. This workshop is designed for account managers and business development professionals but works well for cross-functional teams as well.

Workshops for the Marketing and Advertising Industry
These workshops explore why diversity, equity, and inclusion is important to consider and integrate into all aspects of work. The following workshops are tailored towards the marketing and advertising industry and the different departments within the industry. 

  • Unpacking Creative Blind Spots, 90 minutes
    • Designed for creatives, participants will dive into a Fearless Conversation around the work we produce. Marketing to diverse audiences and backgrounds, while well-intentioned, can lead to missed opportunities or even destroy a brand’s relationship with the consumer if done without recognizing our own biases. Be ready to challenge assumptions and dig deep to authentically connect with target audiences.
  •  Coaching Clients to be Bold, 90 minutes
    • The BrandLab will challenge teams to think about their own core values through an equity lens. Teams will take time reflecting on organizational values and unlock the power of aligning their core beliefs with their work. This will set the base to coach their clients to do the same. Experiential and fast-paced, teams analyze case studies that demonstrate the power of always connecting work with purpose. This workshop can be tailored to meet different functions or work for entire teams.
  • Muslim-Inclusive Brands, 90 minutes
    • Whether in the workplace or in advertising, the market is demanding more familiarity with diverse groups to be mindful, inclusive and uncompromisingly equitable. In collaboration with The BrandLab, Hanadi Chehabeddine will lead a workshop on the living experiences of Muslims, address stereotypes, and bring a critical analysis to the current media narrative and representation. Which ad got it right and which one fired back?

  • Hiring, Retaining, and Elevating Talent, 60 minutes
    • This is comprised of six, 1-hour mini-workshops for groups or 1:1. Professionals will look at their own organizational and individual practices. Then we will spend time learning about equitable practices that lead to diversity and inclusion. The six topics include: creating job descriptions and requirements, posting/recruitment for diversity, resume review, conducting interviews, evaluating candidates, and retaining and promoting.

Don’t see a workshop that fits your needs? Connect with us to discuss creating a customized workshop!

Contact the Fearless Director, Suzanne Oh, at soh@thebrandlab.org to schedule a meeting about how The BrandLab can support you and your organization.

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