Assistant Media Planner

Full-time position with Colle McVoy in Minneapolis
Job posted March 16, 2023

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About The Role

Colle McVoy leads brands to their next. We combine purpose, innovation and experience in new ways to give businesses a competitive advantage, because brands that set the bar win. To help fulfill this mission, we need talent deeply rooted in the marketing strategies and techniques of now paired with the burning curiosity and courage to shape what’s next. We nurture a creatively driven, award-winning culture that’s all about empowered entrepreneurship – where people can be the inspired, energized, authentic individuals they are, while embracing opportunities to push themselves and the work. We believe we have a responsibility to our employees, clients, community and the environment to not only act with integrity in everything we do, but to use our expertise as a force for good to benefit all people, communities and the planet. We welcome applicants seeking meaningful careers that never stop evolving and who share our values of passion, partnership, integrity and courage.

Are you a recent college graduate or someone who is interested in pursuing a career in advertising with an emphasis in media? Do you enjoy math but also have a creative side? Are you curious about how brands appear across the spectrum of media choices from ESPN to TikTok to Spotify? Do you want to join a nationally-recognized media team and agency that has experienced unparalleled growth in the past 5 years? If you’ve answered yes to any of these questions, Colle McVoy’s entry or junior-level Assistant Media Planner position is right up your alley.

– Support media planning and buying teams in executing plan elements across all media channels (broadcast, digital, print, out-of-home, experiential, etc.)
– Monitor and evaluate campaign performance, including broadcast pacing, digital, social and SEM reports
– Help analyze clients’ competitive media landscape
– Track changing media plan schedules and maintain records for teams
– Manage billing on behalf of our clients, including ensuring invoices received from vendors are correct and arranging for makegood plans if needed
– Help keep client teams on track by updating status documents and sharing with teams at regular status meetings
– Lead trafficking of campaigns including quality checking assets according to vendor specifications and setting up to ensure proper delivery, learning and reporting
– Be a chameleon! Above all, this is a dynamic team and role – be ready to learn new skills as new needs arise.
– Develop and use media planning and buying basics
– Possess and use analysis skills, conduct audience and media analysis, research for point of view documents
– Develop and share knowledge of media and planning tools (MRI Simmons, Kantar, Pathmatics, SEMRush, Strata, Nielsen, eMarketer and many more)
– Develop and facilitate media relationships both internally and externally
– Provide regular status updates
– Evaluate opportunities and create Point of View documents
– Schedule and attend media sales representative meetings

Required Skills:
– Confident and resourceful, can function with minimal supervision
– Eager to learn and not shy away from asking questions
– Excellent organizational skills and attention to detail
– Ability to prioritize effectively to accomplish many projects

– Bachelor’s degree or equivalent industry experience
– Advertising agency or relevant internship experience a plus
– Proficient in Microsoft Word, Excel, PowerPoint, Outlook
– Ability to travel as needed

Physical Requirements:
– Prolonged periods of time sitting at a desk and working on a computer
– Must be able to lift up to 15 pounds at a time

About Colle McVoy:
Colle McVoy is a full-service creative agency that leads brands to their next. We combine purpose, innovation and experience in new ways to give businesses a competitive advantage. We bring this approach to a diverse collection of client partners, including 3M, AGCO, Associated Bank, Blu Dot, Boston Scientific, Burnett Dairy, CHS, Children’s Health, Cub Cadet, Deluxe Corporation, Elanco, Florida’s Natural, Goodyear, Haribo, Houston White, Jackson Hole Travel & Tourism, Medtronic, Northern Tool + Equipment, Perdue, the Recreational Boating & Fishing Foundation, Stanley Black & Decker, Target, UnitedHealth Group, U.S. Bank, Vermont Creamery, Whirlpool, Yelloh (formerly Schwan’s Home Delivery) and Zoetis, among others. Headquartered in Minneapolis, Colle McVoy has been named a Best Place to Work by Ad Age, Outside magazine and the Star Tribune. For more information, visit or follow us on Facebook, Twitter and Instagram.

We are an Equal Opportunity Employer.


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