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Associate Director, Performance Media

Full-time position with Collective Measures in Minneapolis
Job posted June 21, 2024

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About The Role

We are seeking an experienced and strategic Associate Director of Performance Media to help lead our paid social media efforts and contribute to our upper funnel social strategies across all social channels. The ideal candidate will have a background in search and social media, with a particular passion and expertise in paid social campaigns. This role also requires excellent public speaking skills to represent our brand at industry events and conferences.

_RESPONSIBILITIES:

-Lead and manage paid social media campaigns across all major platforms (e.g., Facebook, Instagram, YouTube, TikTok, etc.) to achieve brand objectives.
-Develop, and communicate upper funnel social media strategies to build brand awareness and audience engagement to clients
-Lead execution of search and social media expertise to inform overall digital marketing strategy.
-Analyze campaign performance data, identify optimization opportunities, and translate insights into actionable recommendations.
-Represent Collective Measures as a thought leader by presenting at industry events and conferences (public speaking skills required).

_REQUIREMENTS:

-6+ years in performance media, with a strong emphasis on paid social and search campaigns
-Bachelor’s degree in Marketing, Advertising, Communications or related field.
-Strong analytical skills with the ability to interpret data and provide actionable insights
-Experience with media planning and buying tools such as Skai or Marin
-Certification in Google Ads, Facebook Blueprint or similar platforms

_ ABOUT COLLECTIVE MEASURES
We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the Collective Measures community.

Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors. Candidates must be eligible to work indefinitely in the United States without sponsorship, in order to be hired.

Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.


 

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