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Brand Media Planner

Full-time position with Collective Measures in Minneapolis
Job posted June 14, 2024

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About The Role

Collective Measures is currently seeking a Media Planner on the Brand Media team who will be responsible for duties across the entire media planning process — from helping craft the strategy around digital and traditional tactics, creating IOs and trafficking ads with managed service display partners and direct buys, to managing campaigns in a hands-on-keyboard DSP. This role supports multiple awareness media tactics that are planned and purchased in various ways.

_RESPONSIBILITIES:

Planning and Strategy:
-Assist the Associate Manager / Supervisor in strategy communication regarding recommended display and traditional tactics, i-including specifics on targeting, investment levels, ad types and inventory
-Responsible for day-to-day campaign management of various campaigns across different platforms
-Drafting insights for client-facing reports, including both data visualization and insights

Managed Service and Direct Buying (Digital & Traditional):
-Research and meet with various display programmatic partners and direct publishers, learning their evolving capabilities and related industry trends.
-The Media Planner should come into the position with a basic knowledge of the ad tech partners in the space
-Coordinate and implement third-party products and technology across the programmatic landscape
-Lead IO creation and trafficking for digital buys

Programmatic:
-Own the building and optimization of programmatic campaigns using Collective Measures’ ad tech stack
-Have a primary role in ideating and implementing optimization strategies for programmatic display campaigns across multiple channels (banner, video, audio, native, Connected TV)
-Implement bidding best practices to improve campaign performance

_QUALIFICATIONS:

-2+ years of experience in media, including managing display campaigns, trading/buying in display focused platforms, or managing traditional channels
-Experience using The Trade Desk, DV360, Amazon Advertising or other programmatic DSP’s preferred, but not required
-Experience using Google Campaign Manager 360 preferred, but not required
-High proficiency with Microsoft Excel—formulas, pivot tables, creating efficiencies
-Strong knowledge and background in metrics and results-driven optimization is vital
-Strong written and verbal communication skills
-Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
-A data-driven, independent, and analytical approach to problem solving
-The ability to work independently as well as with a team in a fast paced, goal-oriented environment
-Self-starting, positive work ethic, to consistently meet and exceed objectives and take on more responsibility

_ ABOUT COLLECTIVE MEASURES
We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the Collective Measures community.

Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors. Candidates must be eligible to work indefinitely in the United States without sponsorship, in order to be hired.

Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.


 

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