Brand Strategist

Full-time position with Land O'Lakes in Minneapolis
Job posted May 18, 2023

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About The Role

Join an ambitious and dynamic marketing team that is making a difference in the world. We’re expanding our corporate marketing insights and strategy and looking for strategic, empathetic thinkers. You’ll work on brands that solve societal, cultural, and commercial challenges. You are an adept navigator who consumes and interprets disparate information into powerful insights and ideas. You are a storyteller who can write and present insights that inspires and leads. You have experience working on both B2B and B2C brands.


The Brand Strategy Lead will be a team member who helps ensure that our brands’ strategic foundation is aligned and shared with stakeholders, decision-makers and teams across the organization to create modern, integrated marketing and experiences that are brand-right, customer-centric, and unique.

Audience insights and trends – bring a deep understanding of audience development, moving past surface-level stereotypes and finding new ways to change perceptions and make an impact. Support assertions that drive new solutions in service to our brands and our go-to-market strategies.

Brand strategy – support clear and actionable brand strategy development and help our teams bring our brands to life. Ignite the creative development process – ideas, experiences, processes, innovation, products/services – that opens pathways to new, brand-right ideas and engagements.

Strategic planning – translate business strategy into go-to-market/creative strategy. Distill business objectives, analytics data, consumer research, brand/category/channel/product knowledge into inspiring project/creative briefs and strategic storylines.

Customer journey and creative development – partner with our brand and marketing teams to ensure that creative ideas are grounded in our consumers/customers and our brands’ purpose. Help thinking differently about digital data to unlock marketing solutions, sales strategies and growth. Integrate across disciplines/businesses to create end-to-end solutions for enterprise business partners.

Thought leadership on emerging areas of change/disruption (technology, cultural, demographic, etc.). An outcome of this work will be brand strategies that enable the organization to successfully respond in a rapidly changing environment. Partner with brand strategy leadership to strategically and creatively capture the attention and curiosity of leaders; persuade and influence different levels of the organization.

Personal Characteristics

Curious: dive in with incomplete information and find momentum; ask questions and seek answers when appropriate; equally adept at observing and listening

Collaborative: is able to build relationships across the organization; create pathways to support and amplify strategic work and thinking

Adaptive: works across brands and business units; able to flex from on carbon farming project to measuring brand reputation to messaging on consumer products

Ambitious: want to be part of a company that feeds the world and changes the way we think about farmers and farming

Experienced: lead projects, create momentum on key issues/efforts, and grow talent

Influencer: ability to impact cross-functional decision making

Desired Experience and Education

Bachelors’ Degree in Marketing or related field

5+ years’ experience with Brand Strategy, Brand Planning, Creative Strategist, Advertising Account Planner, or related in an agency or similar environment.

Strong verbal skills, strong writing skills, and excellent interpersonal relationship building skills

Strong story telling skills – deck writing, user stories – develop a narrative and amplify with visuals and data; ability to translate brand strategies to paid/earned/owned activations.

Experience working in cross-disciplinary teams

Experienced in balancing multiple projects and tight deadlines, collaborating deeply with people from multiple disciplines along the way

Experienced working on CPG and/or agriculture brands


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