Creative Director

Full-time position with PD Instore in Minneapolis
Job posted May 13, 2024

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About The Role


The PD Instore Creative Director will work to plan, direct, and deliver project-winning creative for clients and prospective clients across a broad range of initiatives. As a thought leader — and the definitive start and end point for groundbreaking, game-changing, and project-winning creative — this person defines and directs the process, the people, and the work…from creative brief to sell-in. This position reports to the CEO.


• Develop, package, and present original creative solutions, leveraging full range of storytelling abilities to effectively sell-in ideas and solutions to our clients and prospective clients.
• Identify trends, insights, and revenue-generating opportunities that benefit our clients and keep us ahead of the game.
• Develop strategic, thoughtful, and creative-led proposals and pitch-based presentations, on-brand case studies, and the PD and client stories worth telling.
• Collaborate with account/sales and management teams to transform client briefs into strong creative to powerfully operate from; define project objectives, set key win/performance metrics, and establish project approach.
• Spearhead ideation sessions and creative consultations with account teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, necessary reviews, and client presentations.
• Regularly review creative work as it is developed to ensure it is on brief and on track.
• Write concept statements, brand positioning, and copy for designs to explain POV and sell work in the simplest and most compelling way possible.
• Maintain a standard of “creativity in reality,” working collaboratively with Proto, Drafting/Engineering, and Production to ensure we can build those ideas into reality.
• Provide leadership and convey the vision and values of the company to the creative team while holding them accountable.
• Work closely with leadership to identify/research new markets and generate strategic work to feed into new business strategy, generating regular insight and trend-based opportunities to elevate and connect brands w/consumers.
• Find unique, unexpected insights and results (as a direct result of our creative responses, solutions, and innovations) worth sharing and develop as well-crafted stories.
• Foster a culture that values family, innovation, collaboration, and empowerment.
• Follow all safety and workplace policies.


• Outstanding leadership capabilities with the ability to inspire and motivate
• Highly collaborative individual to work cohesively across departments
• Experience developing strategically grounded, brilliant creative
• A consummate storyteller who can effectively develop and communicate a vision through design-driven proposals, pitch decks, and client-facing presentations
• Expertise in managing the creative development and production process across a variety of communication vehicles
• Ability to support, understand, and enhance the strategy development process; able to fuse creativity with strong business acumen
• Ability to synthesize and effectively communicate insights, ideas, and recommendations and to clearly explain, sell-in, and defend your work and your ideas with impeccable written, verbal, facilitation, and presentation skills
• Comfortable with ambiguity and working in a fast-paced environment with tight deadlines, handling multiple projects with competing priorities
• Experience with a variety of software including InDesign, 3D Max, Illustrator, and Photoshop and (near-wizardry level) Keynote, PowerPoint, etc.
• A strong understanding of brand development, multichannel marketing concepts, and the world of retail
• Resourceful, adaptable, creative, results-oriented, with high energy and passion for great retail design
• Flexibility to travel between multiple PD locations (all in Minneapolis)
• Demonstrated commitment to valuing diversity and contributing to an inclusive working environment


Bachelor’s degree in a design field, preferably three-dimensional designer or a Bachelor’s degree in an advertising/marketing field


10-15 years of experience in a creative leadership position, preferably in project-based agency or world-class retail brand


Send a pdf including your letter of interest* and your resume with portfolio link to our search manager Please label the subject of your email “Your Name > Creative Director, PD Instore” and provide your salary requirement in the body of your email message.

*Respond to 2-3 of these questions…

• Tell us what excites you about opportunities in retail, and PD Instore in particular.
• Describe your leadership style.
• Briefly discuss how you’ve successfully developed or elevated a brand.
• Share what motivates you as a human.

We look forward to getting to know you!


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