Digital Marketing Strategist

Full-time position with University of Minnesota Foundation in Minneapolis
Job posted July 13, 2023

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About The Role

About Us:

At the University of Minnesota Foundation (UMF), our mission is to connect passion with possibility, inspire generosity, and support greatness at the University of Minnesota by placing donors at the heart of everything we do and every decision we make. UMF is a nonprofit organization responsible for raising and managing gifts to the University of Minnesota.
For more information about UMF, please visit

About the role:

The Digital Marketing Strategist serves on the Digital Engagement team, within the Marketing Communications department, and leads journey-based email marketing strategy and execution; digital project management; and marketing performance analysis. This position also supports digital marketing content needs for select projects. They are responsible for fast-paced, digital initiatives that are scheduled and unscheduled, highly customized, and recurring. The Digital Marketing Strategist is an email marketing expert who serves all Marketing and Communications teams with high-level technical capabilities, builds relationships with partners and executes strategic, branded digital-first campaigns for the University of Minnesota Foundation’s (UMF) fundraising, stewardship, and cultivation objectives to better engage donors. UMF’s Digital Engagement team partners with teams across UMF and the University (U) system and prioritizes collaboration, innovation, digital strategy expertise, inclusion, and a growth mindset.

What you’ll do:

Email marketing journey planning, strategy, and execution (60%)

• Manage the building of strategic U-wide email marketing journeys for causes and other initiatives.
• Collaborate with UMF partners to design effective and strategic marketing journeys for U constituents, aimed at fundraising, cultivation, and stewardship initiatives.
• Lead the marketing team’s use of Salesforce Marketing Cloud (SMC) and HTML to create email marketing journeys for audiences and then build, test, and send UMF email communications, some of which include photos, galleries, surveys, videos, or other interactive components.
• Create the digital strategy and lead the execution of SMC tools and tactics for automation, dynamic/variable content, and more to aid in advancing and growing UMF’s email marketing work.
• Manage U-wide email marketing projects, including but not limited to advising on digital marketing strategy, deadline management, intake, prioritization, content creation, timing, communication, approval, and execution.

Digital marketing content creation (20%)

• Support UMF initiatives by creating digital marketing content for email messages, social media, digital ads, and video, while effectively collaborating with partners.
• Work with UMF marketing colleagues and, in some cases, U staff from schools and colleges, to determine and strategize digital content needs for digital-first, cause-marketing efforts.
• Write copy, source images, and create graphics or multimedia for digital-first cause marketing efforts to be used in ads, email marketing, social media, and on UMF websites.
• Use Adobe Creative Suite, Premier, and other software for digital content production.

Digital marketing analysis (20%)

• Advise on marketing strategy based on assessments of the effectiveness of UMF digital marketing efforts using digital metrics.
• Establish project goals and assess digital marketing performance for elements such as email and social media marketing, websites, videos, digital ads, and more.
• Make recommendations to the Digital Engagement team and partners for ongoing development, innovation, efficiencies, and enhancements based on results.
• Work with Foundation, University, and subject matter experts to recommend ways to improve digital marketing results, analysis, and workflow processes.

Demonstrate commitment to valuing diversity and contributing to an equitable and inclusive working and learning environment (exhibit 100% of the time)

Starting Salary: $78,000 – $85,000 based on experience.

We take care of you:

Comprehensive and competitive benefits package that includes medical, vision, dental, and pharmacy coverage; life insurance; retirement; long-term care insurance; and disability coverage.

Come. Work. Stay. Play. The U of M is conveniently accessible by light rail, bus, and bike. And we offer discounted bus transportation through our “U-Pass” program.

The University of Minnesota embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.


• Bachelor’s degree in Communications, Journalism, Marketing, or a related field and four years of experience.
• Experience with mass email systems, such as SMC, Constant Contact, Mail Chimp, etc. Experience with HTML coding, inline CSS (i.e. creating tables, links, etc.), and alt text.
• Proficiency building/deploying complex email campaigns, testing quality assurance, and reporting.
• Experience producing polished digital marketing copy for web, email, ads, and social.
• Experience with the Adobe Creative Suite.


The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U:

Employment Requirements

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

Please note: All employees at the University of Minnesota are required to report complete vaccination against COVID-19 or submit documentation requesting a medical or religious exemption on their first day of employment. To learn more, please visit the University’s COVID-19 Response webpage.

How to Apply:

Applications must be submitted online through the U of M Careers site. To submit your application, please follow this link: If you have any difficulties or questions while applying feel free to contact Andrew Hanson, Sr. HR Generalist, at


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