Morsekode
Published
February 22, 2019
Location
Minneapolis, MN
Category
Job Type

Description

Morsekode is a modern creative agency. We create brand, digital and content solutions through our strategy, creative and production capabilities. Our people are our most valuable asset. Collaboratively, we compose ideas that grow business.

The Digital Strategistis an essential cornerstone in our modern creative agency. You inspire everyone around you to re-imagine what’s possible in the digital space. You collaborate with clients to understand business goals, infuse the creative process with audience and channel insights, work with digital media planners and production teams to build campaigns and websites, then keep a close eye on the metrics for opportunities to elevate the work.

 

Major Accountabilities

  • Inspire, plan and orchestrate omni-channel digital campaigns and web experiences to build and engage audiences and achieve client objectives.
  • Be our in-house expert, evangelist and educator for digital campaigns across social channels, display networks and SEM, as well as web user experience, SEO and analytics.
  • Advocate for audiences, helping clients and MK teammates better understand audience behavior, needs, expectations and channel preferences.
  • Serve as the liaison between Creative, Account, client and Digital Media Planning teams — keeping everyone aligned and focused on quality digital experiences and outcomes.
  • Help the team turn analytics and insights into action — bridging the gap between what we believe, what we know and what we should do as a result.

Additional Responsibilities and Expectations

  • Play an active role in client relationships, presenting work, making recommendations and serving as a digital strategy advisor to both MK teammates and clients.
  • Recommend measurable goals based on client objectives, past experience and industry benchmarks.
  • Write creative briefs to inspire the Creative, Digital Experience and Video Content teams, then help maximize available technology to bring the collective vision to life.
  • Create digital campaign plans and lead gen funnels to achieve client objectives, recommending channels, platforms, budgets and timelines.
  • Work with the Digital Experience and Creative teams to analyze keywords and on-site analytics to elevate content, drive SEO and increase goal completion.
  • Create client dashboards, help set up and monitor analytics, and recommend actions to maximize campaign impact (e.g., channel specifics, creative direction, media formats) and optimize experiences.
  • Make complex digital metrics, concepts, technologies and solutions clear and approachable for clients and MK teammates.
  • Collaborate with MK and client teams to define scope and understand production and promotional budgets and timelines for projects.
  • Help the MK team to identify opportunities within existing client base for digital marketing. Assist in new business pitches and RFPs.
  • Help identify and flesh out thought leadership opportunities in digital strategy for agency blog, leadership presentations and speaking engagements.

Who We Are Looking For:

  • College degree or the equivalent combination of education and experience.
  • 3-5 years digital strategy experience, working with integrated digital campaigns across social, search, email and web properties
  • A combination right- and left-brain thinker, who appreciates analytics as much as the creative process and brand strategy.
  • Proven success in optimizing performance through effective use of analytics and experience, collaborating with creative and technical minds to elevate the work.
  • Google Analytics and AdWords certified; past experience using CRMs, and social listening, analytics and ad program tools.
  • Past experience executing the technical side of paid social campaigns, display campaigns, retargeting, native advertising, SEM and SEO optimization and email marketing.
  • A strong alignment with and proven demonstration of Morsekode core values:
    • High Standards. High Belief.We are relentless in our pursuit of excellence and celebrate it when we arrive.
    • We win as a team. It takes a village to generate an award-winning idea.
    • We listen and we connect at all levels, at all times.
    • Problem Solving. Creatively.We are constantly curious and always determined to find new solutions.
    • Positivity/Genuineness.We look for opportunity in every challenge, because we care.

Additional Information

  • This is a full-time, exempt position, reporting to the Vice President of Strategy.
  • Regular travel is not expected for this position.
  • The Digital Strategist career path within the Agency may extend upward through digital strategy into Agency leadership, into other types of strategy (content, brand, UX) and/or into leadership of the Digital Experience team. Recognition comes in a variety of forms (e.g., promotions, increasing your compensation, additional direct reports).

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

 

To apply: email careers@morsekode.com

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