About The Role

Overview
Our strategic and growth-oriented Director of Marketing will own and execute the marketing strategy for our successful, growing agency. With Media Minefield as the primary client, the Director of Marketing will build and own a predictable inbound lead generation engine to elevate our brand authority within the industry. This role bridges our high-performing PR teams and the agency’s business development goals, converting our agency’s expertise into continued measurable revenue growth.

Job Responsibilities
+ Embrace and model MINER Core Values.
+ Support senior leadership team directives and initiatives.
+ Speak into strategic decision making as a member of the leadership team.
+ Design, execute and optimize inbound marketing strategy to consistently generate high-quality, B2B marketing-qualified leads (MQLs).
+ Oversee Media Minefield’s digital footprint, including SEO and GEO strategies, paid media and email marketing campaigns.
+ Collaborate with internal PR teams.
+ Build, update and maintain a centralized library of sales enablement materials, including case studies, capability decks, proposal templates and one-pagers.
+ Define, track and report on key performance indicators (KPIs) to the senior leadership team, specifically focusing on customer acquisition cost (CAC), pipeline velocity and marketing ROI.
+ Allocate and manage annual marketing budget, ensuring maximum efficiency and return on spend.
+ Lead and manage marketing team, ensuring alignment with company goals, and provide mentorship and guidance to junior staff to support professional growth.
+ Own external Media Minefield communication and marketing events.
+ Identify and achieve quarterly professional development goals.

Job Requirements
+ Residence in the Minneapolis-St. Paul area (hybrid work environment).
+ 6-8 years of experience in B2B marketing; preference given to individuals who have worked within a marketing/PR agency or professional services firm.
+ Deep understanding of the impact of AI on marketing strategies and success.
+ Innovative, with the desire and ability to shift strategies as AI and technology evolve.
+ Ability to quickly conceive of and execute marketing priorities.
+ Exceptional storyteller who can weave together the art of PR and the language of conversion rates, attribution models and revenue.
HubSpot expertise.
+ High EQ, with experience leading and managing teams.
+ Excellent written and verbal communication skills and high attention to detail.
+ Ability to adapt quickly to changing priorities.
+ Proficiency in Google app software (Gmail, Calendar, Drive) and general troubleshooting ability.

The salary range for this role is $100,000 to $120,000. In addition to salary, we offer a full suite of benefits including mental health services, wellness perks and a hybrid work environment.

Repeatedly voted a Best Place to Work and an Inc. Best Workplace, Media Minefield is an intentionally different PR agency. Our Core Values are displayed every day through our work with clients, our interactions with one another and in our healthy and vibrant culture.

We provide a hybrid work environment where our highly engaged Miners have the flexibility of working from home and in the office to collaborate and connect in person. We place high value on work/life satisfaction and employee wellness through flexibility, mental health resources and professional development.

Interested in learning more? Send your resume and brief cover letter to careers@media-minefield.com!

Contact details

• Submit your application
• Company website
• Contact email: careers@media-minefield.com