Events Manager

Full-time position with The BrandLab in Twin Cities
Job posted July 9, 2024

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About The Role

The BrandLab is a 501(c)(3) non-profit based in the Midwest with offices in Minneapolis, MN, Milwaukee,
WI, and Kansas City, MO, introducing exciting training and connecting young people ages 15-25 to
careers in the marketing and advertising industry.

Our offices are unique because each of our three locations resides inside a marketing or advertising
agency. These agencies provide our team with office space, basic infrastructure, and support for The
BrandLab for a minimum of one year to ensure The BrandLab is supported by a broad-based coalition
and not only one agency. In addition, this unique approach to office space helps us create strong
community support for our mission to benefit the industry and provides our team with a bright, lively work
environment – that often hosts free food and lots of fun.

Since 2009, The BrandLab has worked towards creating a more equitable and inclusive industry. The
BrandLab works to change the industry by introducing and connecting young people who identify as a
person of color to opportunities in the creative and marketing space. Additionally, we work with the
industry to create more inclusive and equitable work environments so individuals can feel a sense of
belonging and thrive once they arrive.

We envision People of Color launching sustainable careers in workplaces of inclusivity and

To change the face and voice of the marketing and advertising profession.

Core Values
Our core values are written as action words. We don’t believe in ‘culture fit’ but look for all team
members to actively embrace and work to embody these values.
● BE AUTHENTIC – Foster a culture focused on relationships with our talent and team that
are rooted in honesty, empathy, consistency, and passion.
● BE INCLUSIVE – Courageously commit to learning and unlearning that encourages and
supports our team and talent.
● BE VISIONARY – Intentionally listen and learn to inspire the creative evolution of our work
with our talent and team.
● BE A CATALYST – Create connections that cultivate the full potential of our talent and our
team personally and professionally.

Job Summary
This position will report to the National Development Director and will be a critical member of the
organization. The Event Coordinator will work across the organization to plan, attend, and support events
and event materials as The BrandLab brand ambassador.

General BrandLab Expectations
The BrandLab is a small non-profit organization with team members working throughout the Midwest. We
work together across cross-functional teams and team members are expected to assist with
organizational-wide team needs including, but not limited to; supporting youth programs and events
throughout the calendar year.
● Live out The BrandLab’s core values and be a person who works with a passion for youth, equity,
and creativity.
● Responsible for contributing to the new vision for The BrandLab as we work to deliver a
center-of-excellence programming model across the organization.
● Provide a high level of customer service for all employees and clients.
● Partner with the peers and the leadership team to facilitate transparency and accountability
regarding successes, challenges, and opportunities.
● Have a high-level understanding of the organizational budget and support effective budget
● Assist with organizational-wide team needs including; supporting youth programs and participants
throughout the calendar year.

The Event Coordinator will be the main point of contact for internal and external events at The BrandLab.
The successful candidate will work closely with the Leadership Team, sponsors, and on-site
volunteersto ensure the success of each event. They will also be responsible for creating and
managing event budgets, overseeing volunteers, coordinating event logistics, and managing event
vendors and suppliers.


Fearless Conference, Ignite Gala
○ These two signature events are critical in spreading the awareness and meeting the
financial needs of The BrandLab. The Events Manager will have ownership over the
following items:
■ Identifying potential locations and dates for these in-person and hybrid events
■ Work with event vendors to book spaces, sign contracts, and negotiate details
■ Secure audio/visual, photography, videography, and other event vendors
■ Create and maintain event budgets
■ Assist the marketing team and conference committees to promote event
materials across channels
■ Create a planning timeline, event run-of-show/agenda, and program
■ Partner with internal teams to secure speakers and emcees, and logistics
associated (e.g., contracts, payments, travel, etc.)
■ Work with sponsors to identify guest lists, food preferences, and other event
■ Recruit and manage event volunteers
■ Develop and implement registration and event attendance strategies

■ Solicit silent and live auction items
■ Work with marketing department to create and deliver a visual event space plan
■ Work with marketing department to print materials, organize event supplies, and
physically set up and staff events
■ Act as the on-site event liaison to staff, volunteers, and guests
■ Conduct post-event analysis and evaluation, thank staff, speakers, guests and
■ Follow up with donors and sponsors as needed post-event

Program-Specific Event Support
○ Support program staff to plan and hold program-specific events (Event examples include
Summer Mondays, Partner Matching Events, and End of Program Celebration
○ In partnership with the Partner team, secure locations for each event
○ Set-up registration and attendee tracking for each event
○ Assist staff in securing food and beverages for each event
○ In partnership with program staff, develop a merchandise recruitment strategy to provide
for interns
○ Distribute promotional and marketing materials for each event
○ Coordinate with partners to reserve space for each event
○ Act as an on-site liaison during each event
○ Coordinate photographers for events

Overall Event Strategy
○ Create annual event strategy with the National Development Director, Program Staff, and Leadership Team
○ Research and prospect additional events that will uplift The BrandLab in desired
○ Establish a strong event volunteer network
○ Track metrics and evaluate event impact

● Passionate about our mission of creating radical change.
● Passionate about building a more equitable creative workforce.
● This is a small non-profit, and the person in this role will need to be able to multitask, juggling
several projects and prioritizing them effectively and efficiently.
● A bachelor’s degree or equivalent is required.
● 1-4 years experience.
● Positive, “can-do” attitude, flexibility, teamwork, and collaboration.
● A high degree of initiative and comfortable rolling up your sleeves to dig in.
● Strong partnership, communication, and collaboration skills.

● Competitive benefits package (health benefits, HSA, options for dental coverage, retirement plan
with company matching, and an annual bonus potential).
● Flexible work schedule and time-off policy
● Flexible work location with a desk inside a fun, energetic advertising industry.

● Professional development opportunities

Position Details
● The position is exempt, full‐time, with a salary of $55,000-$65,000 annually and a potential
personal and team bonus.
● The preferred location is in the Twin Cities, Minnesota.
Application Process
● Please send your resume to Michael Wurth,


Contact details