Ovative Group
Published
November 11, 2019
Location
Minneapolis, Minnesota
Category
Job Type

Description

Ovative Group is one of the only firms in the country uniting strategy, media, and measurement under one roof to drive enterprise results. Our teams work together to drive business impact for clients such as General Mills, United Healthcare, Lane Bryant, Facebook, and more. Recognized four consecutive years on Star Tribune’s list of Top 150 Workplaces and the past two years on Inc.5000’s list of the fastest growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.

About the Role

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to display & paid social media optimization at Ovative Group can’t be found anywhere else. We measure and optimize display and paid social campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.

The Ovative Group Manager, Display and Paid Social Media position is an opportunity for an experienced candidate to take the next step in a leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical thinking, sophisticated understanding of the digital media landscape, phenomenal client management, and inspiring team leadership. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing paid media to the true enterprise impact, not solely ecommerce impacts.

Responsibilities of a Display & Paid Social Manager:

  • Cross-functional strategy & thought leadership:
    • Act as a subject matter expert for Display & Paid Social Media strategies (e.g., banner, mobile, social, digital radio, video) by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends
    • Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals
    • Support higher level, cross-functional marketing strategy projects by providing deep media expertise
    • Understand and find synergies across digital channels within the client mix in partnership with other team members
  • Performance media management & execution:
    • Lead day-to-day management and optimization of client display and paid social media programs including:
      • Campaign planning, strategy and plan documentation
      • Campaign tactics and segmentation build-out and optimization
      • Algorithmic bid platform and manual bidding strategy and optimization
      • Test ideation, planning, and management
      • Custom analysis, reporting and insights
      • Creative management and trafficking execution
      • Site and inventory management
      • Manage privacy and evolving do-not-track trends directly, or in partnership with, other media partners
      • Strategic partner management
    • Client relationship management:
      • Lead day-to-day management of client display and paid social programs including:
        • Clearly defining program objectives, tactics and KPIs
        • Developing and delivering client communication
        • Build display-specific strategies for clients and lead tactical planning and execution
      • Effectively manage & grow client relationship and establish trust and credibility
    • Team leadership and employee development:
      • Recruit, train and manage new Ovative team members
      • Foster a culture of open communication and 360-degree feedback
      • Inspire your team and direct reports to reach their quarterly, annual, and long-term goals

Requirements:

  • 3+ years of experience directly responsible for enterprise-level Display and/or Paid Social Advertising or related programs
  • At least 1+ year of experience managing direct reports
  • Great communication and client management skills
  • Proven track record of success driving strong positive results through display channels
  • Proven mastery of the following:
    • Performance based, direct response marketing programs
    • Execution with ad serving and technology tools (DSPs, Ads, Facebook, etc)
    • External partner management

Preferred:

  • Strong digital agency experience or digital lead on the client-side
  • Previous experience in performance marketing, retail, eCommerce, etc.
  • Bid technology platform experience
  • Extensive client management experience (internal or external)

Benefits of working at Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work

Culture:

Culture matters and we’ve been recognized as a Top Workplace three-years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Compensation and insurance:

We strive to hire and retain the best talent in the Twin Cities. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy:

  • Flexible paid vacation policy
  • 401k match program
  • Free parking and on-site fitness center with locker rooms
  • Sabbatical program
  • Charitable giving via our time and a financial match program
  • Shenanigan’s day

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!

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