About The Role
The Marketing and Public Relations Manager – Social Media works with the Manager, Social Media; Social Media team; and members of Saint Luke’s Marketing & Communications team to concept and create social media content that promotes Saint Luke’s as the best place to get care and the best place to give care. This role balances compelling storytelling and strategic messaging to create effective and meaningful social media copy and visuals that promote Saint Luke’s services and strengthen the relationship with its patients, employees, and community.
The candidate should be an active user of social media, maintain an awareness of emerging social media technologies and trends, be able to proactively brainstorm opportunities for Saint Luke’s to adapt new social media tactics, and have an intimate understanding of social media strategy for business (health care social media experience is a plus). This role will also support the Health System by providing event and social media photography.
-Bachelor’s degree in communication, marketing, public relations, journalism, advertising, or related field
-Exceptional written and verbal communication skills
-Ability to manage multiple tasks and projects with varied deadlines at once
-Possesses an advanced knowledge and understanding of social media platforms—Facebook, Instagram, X (formerly Twitter), and LinkedIn—including their features and the audiences that use each platform
-Proficiency with event photography and/or videography
-Proficiency with Adobe Creative Cloud software, including Photoshop and Illustrator
-Previous experience managing a social media calendar for a business, organization, or individual; health care social media experience a plus
-Previous experience with social media management software, such as Hootsuite, HeyOrca, HubSpot, Sprout Social, etc.
-Familiarity with AP style
Join the Kansas City region’s premiere provider of health services. Equal Opportunity Employer.