Marketing & Public Relations Specialist
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The Science Museum of Minnesota knows that the diversity in our communities generates better ideas, inspires creativity and is essential to building a positive workplace. As an employer of choice, we hire and retain the best employees by valuing differences, creating a collaborative work environment, and providing promotional and career development opportunities. Read our Statement on Equity and Inclusion.
Join our Marketing team as a Public Relations Specialist and work to provide communication expertise and participate in the Marketing Communications planning process. This position proactively creates compelling content that supports the museum's strategic goals and strengthens the Science Museum of Minnesota brand– who we are, and how we are impacting the Twin Cities community and the world. The Marketing & Public Relations Specialist will have outstanding written and verbal communications skills, demonstrable PR acumen (including experience working with media), excellent project management capabilities, and the ability to adapt to changing priorities.
The Marketing & Public Relations Specialist will report to the Manager of Growth Marketing and Analytics and work closely with the Marketing and Communications Specialist and to set campaign goals and deliver effective communication materials and copy for various marketing channels to execute the agreed-upon marketing communications/editorial plan. This role will also partner with cross-functional teams (brand, creative, membership, sponsorship, museum experience, science, education, equity & access, and 3rd party partners) to plan and create audience facing contents at vertical and campaign levels.
Work Environment: Fast-paced, collaborative office setting.
Job Duties & Responsibilities:
- Support the Manager of Growth Marketing and Analytics to evaluate and report the effectiveness of campaigns on the necessary cadence to track program success in terms of audience building and nurturing.
- Proactively build and foster collaborative relationships with internal partners and subject matter experts to create on-brand communication and coverage opportunities about the museum’s initiatives, mission impact, and experiences.
- Collaborate with marketing team members to nurture leads and ensure holistic, integrated execution of campaign launches and promotions through personalization strategy optimized for audience segments.
- Ensure that content is reviewed and taken through proper approvals.
- Ensure the Science Museum of Minnesota’s branding standards are upheld in all communications materials and formats.
- Manage communication with third party partners as needed.
- Use a camera, or a recording device to support programs, media communications for museum audiences
- Performs other related duties as assigned.
- 75% of overall work will perform media and public relations related duties.
- Develop and execute proactive PR strategies; tracking and measuring of PR activities including, but not limited to, press releases and media alerts, and targeted audience outreach.
- Coordinate media interviews and collaborate with outside resources to write and edit content for earned media.
- Collaborate with external resources to media train and prepare executives and subject matter experts for media interviews, and develop and update media distribution lists.
- Draft talking points to support speaking engagements, and arrange interviews for the organization’s team of spokespeople as needed.
- Perform as a spokesperson for the Science Museum of Minnesota on occasions where primary spokespeople are not available.
- Implement proactive public relations push strategy and track effectiveness.
- Create and publish compelling articles for the museum blog and other communication channels.
- Develop content, including talking points, Q&A documents, presentation scripts, and flow for brand or campaign guidance.
- Act as copy editor and update marketing materials to ensure consistency across all museum communications.
- 25% of overall work will focus on customer facing marketing initiatives.
- Support the Marketing Communications Specialist in producing marketing copy for advertising, email, website, and social media.
- Collaborate with internal team members to develop a social media content calendar. Ensure social media content aligns with channel objectives and strategies, brand voice and tone, and social media best practices.
- Engage online community and proactively responds to brand-related conversations on social media profiles (Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest), and other online platforms (Bing, TripAdvisor, Google Business Listings).
- Support Search Engine Optimization (SEO) activity to drive more traffic to the museum site website and social media outlets.
- Bachelor’s degree in communications, business, public relations, or marketing or equivalent experience.
- Demonstrated experience writing in a marketing, public relations or advertising environment.
- Demonstrated ability to write concisely, clearly and creatively in a fast-paced environment with aggressive deadlines.
- Ability to switch gears quickly and pivot to different writing projects, styles and voices daily.
- Proficiency with Google apps (experience with web-based proofing tools a plus).
- Strong interpersonal communication skills – including strong presentation skills.
- Self-starter who is able and willing to accept responsibility and perform with minimal supervision.
- Positivity toward change and inevitable mid-project course corrections and ability to multitask effectively.
- Familiarity in (AP) Associated Press style.
- Cultural competency and experience working with diverse communities.
- Willingness to be open and respectful of all backgrounds.
- Fluency in language(s) other than English valued (Hmong, Somali, Spanish).
Hiring Pay Range: $55,000 – 60,000+ annually / Depending on Qualifications.
The job duties describe the general nature and level of work assigned to this position and is not an exhaustive list. For some positions, detailed procedures may be outlined in supplemental documents.
We exist to turn on the science and inspire learning, inform policy and improve lives. We envision a world in which all people have the power to use science to make lives better. We value science as an essential literacy and strive for inclusion inside and out so that our museum and our people reflect and respond to the diverse needs and cultures of our community. It is the museum’s policy and practice to hire and promote qualified job seekers from a variety of backgrounds and experiences. We offer benefit packages for full-time and part-time employees.