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Move Minneapolis Marketing & Communications Consultant

Freelance / Contract / Temporary position with Move Minneapolis in Minneapolis
Job posted March 4, 2024

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About The Role

Marketing & Communications Consultant
Move Minneapolis is seeking an independent consultant to deliver upon the following goals and scope:

Marketing & Communications 2024 Goals
• Inform downtown Minneapolis employers of Move’s mission, services and the benefits of sustainable transportation solutions
• Create content that supports commute mode switch and behavior change among the downtown workforce, residents, and visitors
• Grow Move’s reach, followers and engagement across all communication channels including newsletter, Facebook, X, LinkedIn, Instagram and YouTube

Marketing & Communications Consultant Scope of Work
In consultation with the Move Minneapolis team, develop and implement an omnichannel marketing and communications strategy to achieve 2024 marketing & communications goals. Strategy and implementation should include:
• Refreshed key messages to align with Move Minneapolis’ strategic priorities
• Methods to effectively measure employer, residential and commuter awareness and engagement
• An editorial content calendar for e-newsletter, social media and blog posts
• Advising on a comprehensive marketing campaign to reach and influence hybrid commuters about sustainable transportation options

Additional duties may include advising and coordinating subcontracting for the following:
• Print and digital content for marketing collateral, and social media graphic design
• Production of new photo and video content
• Website refresh

Marketing & Communications Consultant Timeline
Below is a desired timeline for development and implementation but this can be adjusted in collaboration with consultant
• Strategy Development: March – April 2024
• Content Production: April – May 2024
• Strategy Implementation: June 2024

Marketing & Communications Consultant Fee & Hours
Estimated 5-10 hours per week. Exact fees and hours to be negotiated with consultant.


 

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