Ovative Group
February 6, 2019
Minneapolis, Minnesota
Job Type


Ovative Group is a digital marketing and measurement agency focused on activating enterprise value through marketing, analytics, and technology services.  Our clients operate in many industries including retail, CPG, health care, and education.

The Ovative Group Analyst, Digital Marketing & Measurement is a position that offers the right candidate the opportunity to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success.  The right candidate will be highly analytical, with great critical thinking skills and motivated by driving results for our clients.

The role of Analyst, Digital Marketing & measurement will be responsible for supporting one of the various practice areas Ovative has to offer, performing heavy data analysis and helping execute and manage media programs for our clients.

The Analyst Experience:

  • Analysts will each have one primary focus area, but will be given the opportunity to gain experience across Ovative Group’s practice areas, including Marketing Strategy, Analytics & Activation
  • Analysts will go-through a robust onboarding bootcamp during their first couple weeks at Ovative to gain a big picture view of our business, history and vision
  • Analysts will meet with senior leaders for both project work and informational interviews


Responsibilities may vary based on available projects and practice areas.

  • Subject Matter Expertise: Actively work towards creating competence in a specific O/g subject matter (e.g. media, measurement, attribution, strategy).
    • Hands-on digital media planning, execution, and optimization. Examples may include:
      • Keyword expansion & negative adds
      • Bid modification and optimization
      • Ad copywriting
      • A/b testing
      • Landing page testing recommendations
      • On-page & Off-page optimization
      • Quality score optimization
      • Weekly and monthly reporting
    • Heavy data analysis, reporting & insights of digital media performance
    • Cross-channel campaign planning, strategy, plan documentation, execution and optimization
  • Structured problem-solving, analysis & communication:
    • Execute discrete pieces of analyses using analytical tools (e.g. Excel, Tableau)
    • Translate analyses into clearly communicated insights via slides/documents/emails to the client
  • Leadership development:
    • Manage work independently with initial direction from manager
    • Regularly speak up, ask questions and express your POV
  • Client management: seek to understand the client’s business/industry and understand how their work connects to the broader project and client goals
    • Strive to be the best interaction of the client’s day
    • Support in the development of client facing solutions and deliverables, including PowerPoint pitches and competitive/landscape audits  


  • BA or BS degree in Business, Economics, Mathematics, Statistics or related field
  • Sound conceptual and analytical problem-solving skills
  • Great communication and client management skills
  • Exceptional attention to detail
  • Strong verbal and written communication skills
  • Ability to work independently and drive efforts from start to finish
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