About The Role
Quad is looking for a skilled Paid Search Specialist to join the corporate marketing team. This role will work to transform our paid search strategy by strategizing, executing and optimizing campaigns to maximize online presence and conversions, while also managing programmatic display campaign. The ideal candidate for this role has experience creating and maintaining B2B marketing campaigns in the Google and Bing ecosystems, knowledge of DSPs, strong communication and organizational skills, is able to manage multiple moving parts, and stays up to speed on digital best practices.
Compose, launch, and optimize paid social campaigns to support Quad’s corporate initiatives in the following aspects:
Conduct research to help inform paid search strategies
Forecast performance and spend for budget recommendations
Collaborate with the brand and site teams to brainstorm ideas for paid search as a part of larger marketing campaigns and evergreen programs based on our solution set.
Partner with performance marketing manager(s) to define campaign budgets, goals and measurement while ensuring adherence to search optimization principles.
Work closely with vendors and platform reps
Build and launch paid search campaigns on Google & Bing
Build and launch video campaigns on YouTube
Build and launch programmatic display campaigns on through DSP
Communicate with web and content team to keep paid search campaigns up to date.
Provide ongoing campaign management (search term reports, etc.) to ensure optimal performance and delivery of campaigns.
Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
Prepare paid advertising performance reports including weekly pacing and analysis.
Keep track of ad spend and conversions.
Create and present monthly and/or weekly reports with analysis of paid search campaign performance along with strategic recommendations for continual improvement
Translate strategic recommendations concerning digital experiences into actionable items
Support team members on other media initiatives when departmental needs arise
Appropriate education and/or experience may be substituted on an equivalent basis
Bachelor’s degree in marketing, advertising, communications or related major.
At least four years’ experience as a paid search marketer or in paid search, preferably in the B2B space.
Google AdWords certified or certification as a PPC specialist or paid search specialist is beneficial.
A detailed understanding of practically applying PPC marketing principles and demonstrated knowledge of digital performance marketing channels.
Experience with YouTube and managing video campaigns.
Experience with DSPs and managing programmatic campaigns.
Strong understanding of marketing analytics and tools such as Google Analytics, etc.
Data and web analytical skills.
Collaborative mindset and a team player, passionate about search marketing and achieving results.