Paid Social Media Manager
Full-time position with Rise and Shine and Partners in Minneapolis (hybrid role)
Job posted December 3, 2025
About The Role
We’re looking for a Social Media Manager with hands-on experience in planning, activating, and optimizing paid social campaigns across platforms like Meta, LinkedIn, TikTok, and Pinterest. The ideal candidate will bring 3+ years of agency experience, a passion for performance marketing, and the ability to turn data into actionable insights.
Responsibilities
Campaign Planning & Activation
-Develop paid social strategies that align with client goals and integrated media plans.
-Set up and activate campaigns across Meta, TikTok, LinkedIn, Pinterest, and emerging platforms, ensuring accuracy and adherence to best practices.
-Set up optimization strategies to maximize performance through creative testing, audience segmentation, and bid strategy refinement.
-Manage campaign budgets to adhere to weekly or monthly pacing goals, forecast spend outcomes, deliver accurately against planned spend.
-Manage influencer programs, overseeing deliverables and budgets.
-Monitor and manage campaign-related comments and messages, ensuring timely and thoughtful responses.
-Data Analysis & Reporting
-Analyze paid social performance to identify trends, insights, and opportunities.
-Create and maintain dashboards in Google Looker Studio, ensuring data is presented clearly and actionably.
-Provide clients with regular reporting and recommendations backed by data.
Collaboration & Communication
-Partner with media planning, creative, and account teams to ensure paid social campaigns complement broader strategies.
-Engage with platform reps to take advantage of new tools, features, and betas.
Innovation & Growth
-Stay current on social media trends, algorithms, and emerging advertising opportunities.
-Propose and test new approaches to drive efficiency and performance
Core Competencies
-Proficiency in paid social platforms such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, and others.
-Strong communication and collaboration skills.
-Detail-oriented with strong organizational abilities.
-Ability to manage budgets, billing, and authorizations effectively.
Qualifications
-Bachelor’s degree in media, marketing, or related field preferred.
-3+ years of experience in digital media planning and buying, with a focus on social.
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