About The Role
This position will report to the Associate Director of Performance Media. This person will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be a leader within the performance media team to deliver best-in-class strategy of paid advertising. This role will work on recommending smart solutions to marketing challenges, developing campaign strategies, overseeing optimization efforts, and analyzing media campaigns top-to-bottom across multiple ad platforms and media channels. A background in metrics and results-driven optimization is vital.
-Day-to-day oversight of execution and performance of paid social and paid search campaigns
-Develop paid social and paid search campaign strategies that align across agency teams for a holistic marketing approach
-Summarize and communicate the status of all campaigns with appropriate internal and external contacts
-Lead the management of ongoing campaign optimization efforts including but not limited to bidding strategies, budget management, keyword research, ad copy, etc.
-Budget and results forecasting
-Testing plans, recommendations, and management
-Custom analysis, reporting, and insights
-Work with project managers and team leads to create and ensure timely delivery of project requirements
-Share paid media trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
-Help elevate paid social and paid search practices for the agency by participating in blog posts and case studies
-3-6+ years of paid social or paid search marketing experience
-Strong holistic digital marketing / digital media knowledge
-Advanced understanding of paid search advertising and relevant platforms (Google Ads, Bing Ads, Facebook Ads Manager, etc)
-Excellent written and verbal communication skills
-Ability to work independently as well as with a team
-Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
-Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
-Strong experience with Microsoft Excel
-Bid management experience such as Marin or Kenshoo
-Experience with Tableau of other data visualization platforms
-Feed management platforms: Feedonomics and Google Merchant Center
-Retail and e-commerce experience
-Proficiency within Google Analytics and/or Adobe
-Previous agency experience
_ ABOUT COLLECTIVE MEASURES
We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the Collective Measures community.
Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.