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Performance Media Supervisor – Paid Search + Paid Social

Full-time position with Collective Measures in Minneapolis
Job posted March 13, 2024

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About The Role

The Performance Media Supervisor will be directly responsible for the oversight and performance of paid search and paid social, by working closely with the Integrated Media Team to ensure the plan aligns with the overall client’s media strategy. You will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid search and social strategies, implementing, reporting on, and analyzing digital paid campaigns top-to-bottom across multiple websites and channels. A background in metrics and results-driven optimization is vital.

_JOB DUTIES:

-Day-to-day oversight and execution of paid search and paid social campaigns across lead gen and ecommerce
-Conversion rate optimization, including identifying, recommending and implementing new landing pages for A/B testing
-Analyze bottom funnel media (Google AdWords/Bing Ads/FB/Instagram/YouTube, etc.) and to gain insights and help integrate into strategic plans, thus improving all other tactics
-Summarize and communicate the status of all campaigns with appropriate internal and external contacts
-Work with project manager and team leads to create and ensure timely delivery of project requirements
-Report on developing search trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents

_REQUIRED SKILLS:

-5 – 7 years of paid search + paid social experience
-Exceptional working knowledge of Google AdWords, Bing Ads, and Google Analytics
-Advanced understanding of paid social advertising (Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube etc.)
-Preferred working knowledge of 3rd party platforms (e.g., Marin, Kenshoo, SearchForce, DoubleClick DFA/DCM, etc.)
-Excellent written and verbal communication skills
-Ability to work independently as well as with a team
-Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
-Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
-Strong experience with Microsoft Excel
-Agency experience will be given preference
-Current certifications in Google AdWords, Bing, and Google Analytics preferred

_PHYSICAL/COGNITIVE REQUIREMENTS: (without accommodation or with reasonable accommodation)

-Must be able to speak, write and read English proficiently
-Must be able to use a keyboard and a telephone

_ ABOUT COLLECTIVE MEASURES
We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the Collective Measures community.

Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.


 

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