Full-time position with Lola Red in Minneapolis
Job posted April 17, 2023

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About The Role

ROLE: Public Relations Manager

REPORTS TO: PR Director or VP of Public Relations

PURPOSE: Lola Red is seeking a skilled and strategic Public Relations Manager with a passion for media relations to join our team. In this role, you’ll lead our core services of Public Relations, Influencer Marketing, and Social Media Strategy, but with a particular emphasis on media relations (earned and paid). You’ll work closely with account managers and team members to set the direction for achieving clients’ KPIs and answering the crucial question of what’s next in the world of public relations.
As a media relations expert, you’ll connect the dots between the challenges our clients face, the goals they need to achieve, and the media strategy required to get there. You’ll leverage your extensive network of media contacts to secure media coverage for our clients, and develop innovative media outreach campaigns that generate buzz and engagement. You’ll be an active leader, guiding coordinators, interns, and specialists to become the best media relations professionals for our clients and partners.
In addition to your media relations expertise, you’ll also be passionate about learning and staying on top of the 24-hour news cycle. At Lola Red, we’re all about the entrepreneurial spirit and going for the next big thing. If you’re a dynamic PR Manager with a keen focus on media relations, digital marketing, storytelling and a natural passion for learning and growth, we want to hear from you.

20% team management, education and oversight
30% strategic public relations guidance and leadership for clients and new business proposals
50% public relations and communication execution for Lola Red clients

Develop and execute integrated public relations campaigns including media relations, influencer marketing, and social and digital strategy that make our clients seen by target audiences
Deliver strong storytelling and messaging practices that effectively highlight client’s brands
Ability to gain quick understanding of client industries, trends and potential crises
Establish and maintain positive relationships with key members of the media and influencers on behalf of Lola Red and its clients
Knowledge in earned, owned and paid channels and how to align clients with the right approach
Collaborate with new business team to establish strategic public relations proposals for new clients
Work with account teams to achieve client KPIs that support client satisfaction, growth and retention
Maintain knowledge on a client’s budget and allotted hours to effectively manage and complete tasks at hand while maintaining profitability
Participate in weekly departmental EOS L10 meetings to align public relations department, measure success, identify areas of concern and establish necessary solutions
Understanding of influencer marketing strategies and execution across social media platforms
Act as a mentor to all members of the public relations team to help them grow personally and professionally
Conduct weekly, monthly and annual status reviews with members of the public relations team that align with Lola Red’s overall EOS review process
Demonstrate leadership through manager group to address company issues and develop solutions
Maintain positive work atmosphere by demonstrating Lola Red’s core values:
We are professional partners
We lead with honesty and transparency
We embrace challenges and play to win
We are all in

5-7 years professional experience in public relations, media relations, communication
3+ years prior agency experience preferred
3+ years of client-facing interaction and management of strategic public relations, marketing or communications strategies
Strong understanding of current public relations strategies, including influencer marketing and media relations
Proven leadership in managing, guiding and successfully developing a team
Degree in public relations, strategic communications, digital marketing and/or communications a plus
Strong project management and budgeting skills
Ability to successfully manage multiple projects simultaneously in an entrepreneurial business environment


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