Principal Designer

Full-time position with Associated Bank in Wisconsin
Job posted February 16, 2024

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About The Role

The Principal Designer will leverage customer empathy and a strong understanding of industry trends to establish design vision, design standards and customer experience. This individual will collaborate across various teams and disciplines to bring requirements to life via compelling designs, while promoting a culture of design within the team and across the organization. They will assist in creating prototypes to promote concept understanding and business buy-in. Should have comfort presenting to internal and external teams (e.g., Design, Product, Engineering, third party partners) to receive feedback and understand needs. Will actively support efforts to advance and evolve our design frameworks and digital design system while advocating for and overseeing brand adherence and promotion of usability principles. Additionally, this team member will contribute to development and enhancement of product user experience via creation of interaction models; working with developers to further designs and ensure optimal outcomes.

Job Accountabilities:

– Manage and contribute to digitally focused design and usability projects from beginning to end, as part of the Digital Design team.
– Provide creative input and guidance to the broader team to ensure measured results and continued improvement.
– Oversee ongoing design efforts and coordinate with necessary partners, both internal and external, to ensure all aspects of design are progressing and functioning smoothly.
– Directs design team in defining and implementing an inspiring, holistic product vision and design strategy to build delightful experiences for our users.
– Guides the design team on day-to-day operations of project deliverables, and problem resolution.
– Defines and documents UX principles & methodologies, processes, and best practices.
– Ensures a holistic experience across our product ecosystem, looking for opportunities to leverage and scale experiences.
– Serves as a subject matter expert in the design of innovative user experiences that meets the client’s needs.
– Manages design team workload to ensure team is actively engaged and time is managed effectively.
– Develops and leverages a professional network to foster collaboration across the enterprise, to support company-wide initiatives, and to improve the ability of our organization in resolving issues.
– Actively researches and stays abreast of innovations within and outside the industry which could provide opportunities.


Bachelor’s Degree or equivalent combination of education and experience Digital Design, Communication Design, Information Design, Graphic Design, Interaction Design or Motion Design. Required.


8-10 years Knowledge of user-centered experiences, workflows and design principles. Creating and/or managing designs for an interaction-complex applications, sites, mobile et. al. Designing component-based mobile or web applications. Required.


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