Senior Brand Strategist

Full-time position with Colle McVoy in Minneapolis, MN
Job posted January 7, 2023

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About The Role

Colle McVoy leads brands to their next. We combine purpose, innovation and experience in new ways to give businesses a competitive advantage, because brands that set the bar win. To help fulfill this mission, we need talent deeply rooted in the marketing strategies and techniques of now paired with the burning curiosity and courage to shape what’s next. We nurture a creatively driven, award-winning culture that’s all about empowered entrepreneurship – where people can be the inspired, energized, authentic individuals they are, while embracing opportunities to push themselves and the work. We believe we have a responsibility to our employees, clients, community and the environment to not only act with integrity in everything we do, but to use our expertise as a force for good to benefit all people, communities and the planet. We welcome applicants seeking meaningful careers that never stop evolving and who share our values of passion, partnership, integrity and courage.

Senior Brand Strategist
We’re in search of a Senior Brand Strategist with a passion for tapping the full power of a brand to solve problems and inspire inventive creative solutions, including creative campaigns and activations; design efforts, including visual identity, IRL/retail and digital experiences; paid, owned and earned-media concepts and more. As a proactive thinker, doer, creator, and explorer, the ideal candidate will thrive in helping cross-functional teams navigate through the gray toward fresh concepts that move both people and business results.

– Make an impact that leads to great work as the senior strategist on multiple client businesses
– Uncover actionable insights, craft provocative strategies with compelling narratives and conduct inspiring briefings
– Collaborate with cross-functional teams to identify problems and inform brand strategiesand go-to-market strategies across social, digital, content and brand experience
– Lead workshops and guide strategic development through multiple stakeholders
– Envision, execute, analyze and present primary and secondary research initiatives for clients and new business
– Stay on top of trends in pursuit of a deep understanding of culture, consumer behavior, emerging technologies, social media, creator culture, and influencers
– Ground strategies in solid business understanding and effectiveness goals
– Support agency growth goals in digital innovation, sustainability, and diversity, equity and inclusion by representing these viewpoints in strategy development
– Contribute to team morale and mentor strategists and interns

Required Skills:
– A positive, proactive, make-it-happen attitude
– Passion for brilliant work, great strategy and wanting to constantly make things better
– Curiosity about what makes a brand meaningful, what is driving and influencing culture, and why people do what they do
– Confidently partners with and influences clients and internal teams
– Identifies brand, human and business problems to solve across the brand ecosystem
– Effectively partners with cross-functional teams to contribute to the development of go-to-market strategies; content, social and experience strategies, communications planning and measurement frameworks
– Experience in developing both B2C and B2B brand platforms and go-to-market strategies
– Research ambidexterity, qualitative and quantitative
– Highly organized and detail-oriented
– Excellent communication and presentation skills

– Bachelor’s degree or equivalent industry experience
– Three plus years of strategic planning or strategically driven role required
– Proficient in Microsoft Word, Excel, PowerPoint and Outlook
– Ability to travel as needed

About Colle McVoy:
Colle McVoy is a full-service creative agency that leads brands to their next. We combine purpose, innovation and experience in new ways to give businesses a competitive advantage. We bring this approach to a diverse collection of client partners, including 3M, AccuWeather, AGCO, Associated Bank, Blu Dot, Burnett Dairy, Capital One, CHS, Children’s Health, Cub Cadet, Deluxe Corporation, Elanco, Florida’s Natural, Goodyear, Houston White, Jackson Hole Travel & Tourism, Medtronic, Northern Tool + Equipment, Perdue, the Recreational Boating & Fishing Foundation, Target, UnitedHealth Group, U.S. Bank, Vermont Creamery, Whirlpool, Yelloh (formerly Schwan’s Home Delivery) and Zoetis, among others. Headquartered in Minneapolis, Colle McVoy has been named a Best Place to Work by Ad Age, Outside magazine and the Star Tribune. For more information, visit or follow us on Facebook, Twitter and Instagram.

We are an Equal Opportunity Employer.


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