Senior Digital Strategist

Full-time position with Curious Plot in Minneapolis - Hybrid
Job posted January 10, 2023

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About The Role

Curious Plot is seeking a Senior Digital Strategist to lead strategy development and champion client and customer insights across diverse accounts. This is an opportunity to help shape brands and drive impact in a high-exposure role focused on the segments of Agriculture, Food and Companion Animal Health.

Deep working knowledge of the digital marketing landscape and practices and the ability to turn concepts into full-fledged digital activations (Ecommerce, Traditional Advertising, SEM, Social Media, Email Marketing, SEO, Digital Marketing Analytics and Reporting).
Proficient in planning, executing, and measuring multi-platform digital marketing campaigns. (Google AdWords, Google DV360 or other DSP, Google Analytics/Adobe Analytics, Google Tag Manager, Google Campaign Manager, Google Data Studio or other dashboard tools, Social Media ad manager tools, Email/Marketing Automation tools (HubSpot, Klaviyo, MailChimp, etc.), Website Ecommerce tools (WordPress, Shopify, etc.)
Skilled at working with stakeholders to identify the business goals of our clients and research, conceive, present, and implement integrated digital strategies based on the client objectives and target audiences.
Create digital strategies that utilize all tools and channels, including paid digital media, social, marketing automation/email, and others.
Consult clients on eComm strategies. Preference for experience with Shopify.
Lead digital team members in reporting, creating clear insights and recommendations for clients which build greater value in the strategies and campaigns we implement.
Collaborate with cross-functional teams to seek creative ideas and provide input, ensure all ideas meet business objectives.
Develop and deliver high-quality, compelling client presentations, new business presentations, POVs, and briefs (internal and external).
Responsible for thought leadership on the latest trends and best practices of emerging concepts, trends, technologies, and their potential benefits.

8+ years of related experience (marketing strategy, planning, etc.); agency experience preferred.
Communication Skills: Clearly articulate digital marketing deliverables’ benefits and how they fit into the client’s overall strategy and customer’s journey. Comfortable breaking down complex data talking points into understandable opportunities for our clients.
Strategic Thinking Skills: Be able to think ahead and formulate creative solutions to problems that may arise—the ability to adapt to changes in the campaign or during key moments in client projects.
Creative & Analytical Abilities: The ability to develop new and innovative ways to reach and engage customers. Analytical ability to track and measure the performance of campaigns and make adjustments as needed to achieve the best results.
Multitasking: Ability to juggle complex, fast-moving projects at once, stay organized and efficient in their work, adapt on the fly, and respond quickly to changes or challenges.
Project Leadership: The ability to set clear goals, establish timelines, allocate resources, and manage team members effectively with solid leadership skills to motivate team members toward collective success and keep everyone on track.

Bachelor’s Degree in Technology, Marketing, Communications, Business, or a related field.

Curious Plot is a marketing, communications and consulting agency driven to find what’s next for food, agriculture and companion animal health. We help set strategy, align teams, frame opinions and create demand for our clients. You will perform well with our company if your skills align with the following agency competencies:

Customer Focus
Functional/Technical Skills
Priority Setting
Problem Solving
Peer Relationships
Dealing with Ambiguity


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