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Senior Paid Search Strategist

Full-time position with Colle McVoy in Minneapolis, MN
Job posted January 7, 2023

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About The Role

Colle McVoy leads brands to their next. We combine purpose, innovation and experience in new ways to give businesses a competitive advantage, because brands that set the bar win. To help fulfill this mission, we need talent deeply rooted in the marketing strategies and techniques of now paired with the burning curiosity and courage to shape what’s next. We nurture a creatively driven, award-winning culture that’s all about empowered entrepreneurship – where people can be the inspired, energized, authentic individuals they are, while embracing opportunities to push themselves and the work. We believe we have a responsibility to our employees, clients, community and the environment to not only act with integrity in everything we do, but to use our expertise as a force for good to benefit all people, communities and the planet. We welcome applicants seeking meaningful careers that never stop evolving and who share our values of passion, partnership, integrity and courage.

Senior Paid Search Strategist
Are you obsessed with all things Google, YouTube and Amazon? Do you see paid search as more than an advertising opportunity but a platform for robust business, brand and audience insight? If so, we have the perfect career opportunity for you.

We’re on the search (pun intended) for an experienced hands-on keyword guru to join Colle McVoy’s established paid search practice. The ideal candidate will deliver both on recommending paid search strategy and managing campaigns across multiple clients as well as delivering search-based thought leadership to the media department and agency at large. While dedicated to paid search, we’re also seeking someone who understands performance media and is curious, collaborative, outgoing and passionate about not only about their craft but all things media, data, marketing and culture.

Responsibilities:
– Manage day-to-day SEM responsibilities across multiple clients and engines and platforms (Google Ads, MSA, etc.) This includes keyword creation and optimization, ad copy creation, A/B testing, and keyword bid management.
– Manage day-to-day Google Ads products (YouTube, Performance Max, Shopping, etc.).
– Train and mentor junior team members on best-in-class execution, management, and insights on paid social platforms
– Collaborate with media strategy/planning teams to advise, create and manage paid search media recommendations across multiple clients
– Provide client reporting and insights based on client goals
– Partner with our SEO specialists and Data Science team on holistic search recommendations (organic, paid) and campaign insights
– Develop and facilitate external media partner relationships
– Proactively report on leading search-based tools/platforms to evolve agency capabilities and expand cross-discipline education
– Report on industry trends and provide point-of-view documents to internal and external teams
– Partner with Insight (brand strategy), Data Science and Brand Leadership (account management) teams to create paid search-based audience and campaign insights
– Working within our Digital Media Activation and Investment team, help with actively grow the agency’s paid search practice and expand the internal team

Required Skills:
– Minimum 5-year paid search experience, preferably agency side
– Experience with multiple SEM platforms and products
– Strong experience in Excel, PowerPoint Google Tag Manager, and Google Analytics
– Google Search Certification preferred
– Confident and resourceful, can function with minimal supervision
– Eager to learn within a collaborative team setting
– Has excellent organizational skills and attention to detail
– Able to multi-task and prioritize effectively

Qualifications:
– Bachelor’s degree or equivalent industry experience
– Proficient in Microsoft Word, Excel, PowerPoint, Outlook
– Ability to travel as needed

About Colle McVoy:
Colle McVoy is a full-service creative agency that leads brands to their next. We combine purpose, innovation and experience in new ways to give businesses a competitive advantage. We bring this approach to a diverse collection of client partners, including 3M, AccuWeather, AGCO, Associated Bank, Blu Dot, Burnett Dairy, Capital One, CHS, Children’s Health, Cub Cadet, Deluxe Corporation, Elanco, Florida’s Natural, Goodyear, Houston White, Jackson Hole Travel & Tourism, Medtronic, Northern Tool + Equipment, Perdue, the Recreational Boating & Fishing Foundation, Target, UnitedHealth Group, U.S. Bank, Vermont Creamery, Whirlpool, Yelloh (formerly Schwan’s Home Delivery) and Zoetis, among others. Headquartered in Minneapolis, Colle McVoy has been named a Best Place to Work by Ad Age, Outside magazine and the Star Tribune. For more information, visit collemcvoy.com or follow us on Facebook, Twitter and Instagram.

We are an Equal Opportunity Employer.

 

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