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SEO Strategist

Full-time position with emfluence llc in Kansas City
Job posted January 26, 2023

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About The Role

We’re not the first agency to say that we work hard and play hard, and we’re not the first agency to have craft beer on tap or great coffee (but rest assured we have both). We’re not even the first agency to say we love our downtown office (although we do) or have a super-casual dress code (check that box, too). We ARE one of the few places that can claim a 35-hour work week – and we’re serious about it. What makes us special is, well, us. The thing is, being a great place to work is really important to us.
The SEO Strategist takes a lead role as the subject matter expert – both internally and for our clients – in all things related to organic search. The ideal person for this position will work collaboratively with internal teams and clients to define goals and create a strategic roadmap for achieving SEO success. This person will be passionate about organic search and will be driven by winning.

Essential Functions & Responsibilities

Maintain status as “internal expert” on SEO best practices research and skills development;
Solid understanding and ability to outline a strategic roadmap that incorporate technical SEO, on-page optimizations, and off-site SEO strategies to align to client goals.
Knowledge of HTML
Deliver tactical implementations for a wide variety of clients in different industries
Ability to work with internal teams, including paid media, email, social media, and others to deliver cohesive digital marketing results
Review campaign objectives with internal teams to ensure internal and external alignment
Perform detailed site analysis and document tactics to be implemented in order for our customer’s website to be likely to be found in natural search results; assemble paid search campaigns on a variety of platforms for clients to appear in paid media outlets.
Intuitively comprehend patterns, observing performance and assessing origin of conversions. Observe where traffic sources are coming from, utilize appropriate resources depending upon the client’s budget;
Ensure that new site pages follow proper SEO guidelines with respect to coding and adherence to established copy/keyword best practices;
Maintain appropriate level of detail and follow-through on all projects;
For potential clients, provide projections, run numbers, look at competitors for sales to use in proposals;
Assess appropriate level of client contact;
Acts in a stewardship capacity for the Company, works as a functional member of the team, has ability to self-direct and self-regulate work-day
Requirements

Minimum of a Bachelors’ degree in Communications, Business discipline preferred or a four year degree in a related discipline with 6+ years the in the field or in a related area, or suitable combination of education and relevant experience preferred;
Extensive knowledge of commonly-used concepts, practices, and procedures within the digital marketing industry, specifically, SEO knowledge, and demonstrated comprehensive knowledge of office and facilities coordination;
Demonstrated organization, facilitation, communication and presentation skills;
Ability to prioritize workflow and organize diverse material and ability to handle multiple, competing and changing priorities; ability to perform effectively without supervision and within established time limits and ongoing deadlines;
Ability to interact and communicate effectively and professionally, and provide exceptional service, both internally and externally at all times;
Employee should be knowledgeable regarding Microsoft Office, have proficient computer skills, display adaptability in learning the use of company specific software and display comprehension of fundamental computer practices and database management;


 

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