Social Media Manager
Full-time position with Curious Plot in Minneapolis - Hybrid
Job posted January 10, 2023
About The Role
The Social Media Manager is responsible for planning, implementing, managing, and monitoring clients’ social media strategies to increase brand awareness, improve marketing efforts, and, ultimately, drive sales. This includes managing the day-to-day handling of all social media channels such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest, adapting campaign strategies to suit different channels.
RESPONSIBILITIES & SKILLS
Collaborate with clients and internal agency stakeholders, including the Social Media Director, to develop social media planning, strategy, and goal setting.
Work with copywriters and designers to ensure content aligns to social media channels and is informative, appealing, and within social media best practices.
Prepare, schedule, and post approved content for multiple social channels.
Manage all paid social campaigns, including advertising budget, audience development, and segmentation.
Monitor, listen, and respond to users in a “social” way. Responding to comments in a timely manner.
Monitor, track, analyze, and report on social media campaign performance and recommend improvements to maximize results.
Proficient with social management tools (e.g. Sprinklr, Sprout Social, Hootsuite, etc.).
Stay up-to-date with the latest social media best practices and technologies.
EDUCATION & EXPERIENCE
B.S. in marketing, communications, journalism and/or related field
Minimum 1-2 years experience (agency preferred) or equivalent
Excellent knowledge of Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok and how each channel can be deployed in different scenarios
Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
Good understanding of social media KPIs
Exhibit strong decision-making, organization, time-management, planning, and problem-solving skills
Excellent written and verbal communication skills
Ability to work independently and with a team (within the social team and across the agency/accounts)
Able to manage strict deadlines
SUCCESS AT CURIOUS PLOT
Curious Plot is a marketing, communications and consulting agency driven to find what’s next for food, agriculture and companion animal care. We help set strategy, align teams, frame opinions and create demand for our clients. You will perform well with our company if your skills align with the following agency competencies:
Dealing with Ambiguity
- Submit your application
- Company website
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