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Social media strategist

Full-time position with Minnesota Pollution Control Agency in Saint Paul (hybrid schedule available)
Job posted May 13, 2024

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About The Role

As the Minnesota Pollution Control Agency’s social media strategist, you will oversee, develop, implement, track, and optimize the agency’s social media efforts to position the agency as a trusted partner and advocate for Minnesota’s environment. Responsibilities include developing and implementing overall strategy for the agency’s social media channels, writing and publishing content across all social channels, including monthly social media plans that utilize paid and organic campaigns to increase awareness and engagement in agency-wide initiative.

Ideal candidates are passionate about the environment, strong writers and visual storytellers, and bring demonstrated experience managing social content and campaigns. As part of the agency’s Communications and Outreach team, this position will partner with communications professionals as well as with content experts and influencers to identify and develop engaging content and effective integrated cross-channel campaigns. They will contribute to the agency’s video production strategy and service to maximize the use of multimedia assets. This position reports to the assistant director of communications.

Minimum Qualifications

Three (3) years of professional-level experience developing integrated communication campaigns for an organization through social media platforms (e.g., Twitter, Facebook, Instagram).

Demonstrated experience in overseeing social communities, identifying and managing growth strategies, measurement, engagement campaigns, and content strategy.

Experience developing and executing paid marketing campaigns, evaluating analytics, and reporting out to internal partners and leadership.

Excellent writing skills, with demonstrated experience writing for social platforms.

Ability to stay updated on industry trends and incorporate emerging technologies into work products.

Preferred Qualifications
Experience planning and placing social media contents using Facebook Ad Manager, online radio and other social channel dashboards.

Experience recommending and/or implementing social media campaigns for community engagement and outreach.

Strong research skills and ability to translate complicated topics or research into easy-to-understand and engaging content.

Demonstrated experience in visual storytelling techniques and video editing.

Understanding of risk communication and crisis communication strategies.


 

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