Sr Engagement Strategist
Full-time position with Land O' Lakes in Arden Hills, MN
Job posted January 5, 2023
About The Role
Do you love finding innovative ways to bring brand strategies to life? Using consumer insights to connect with audiences in a meaningful way? How about working for a cooperative striving tirelessly to improve food security for the planet? The Land O’Lakes Engagement Strategy team is looking for an experienced engagement strategist to lead our channel strategy discipline forward.
As a key player within the strategic engagement team, you will be responsible for partnering with our marketing and broader business teams to develop the channel strategies for various marketing programs, in addition to leveraging customer journey insights to enhance the end-consumer experience of these channels. We are looking for a strategist who can not only develop these strategies, but also influence key internal stakeholders to adopt, and ultimately drive business outcomes. Partnership and integrated collaboration with our technical channel experts, both internal and agency, will also be a key. To succeed, you’ll need a strong business acumen, the ability to create and sell a vision, and the ability to bring those strategies to life in an integrated way to ensure all consumer touchpoints come together around that vision.
Curious: dives in with incomplete information and find momentum; asks questions and seek answers when appropriate; equally adept at observing and listening
Adaptive: works across brands and business units; able to flex from lead generation strategies for regenerative farming practices to brand campaigns seeking to change broad perception
Ambitious: wants to be part of a company that feeds the world and changes the way we think about farmers and farming; with a passion for leaning into what could be
Energetic: approaches work with energy, passion, and collaboration.
Desired Experience and Education:
6+ years of experience developing strategic engagement plans
A B.S. or B.A. Degree in Marketing, Journalism, or equivalent experience in a related field.
Familiarity with core marketing tactics and technologies, including email, site, search and social platforms
A mind for translating data into meaningful business insights and strategy
Strong influential, communication, interpersonal and presentation skills
Experience working with broad spectrum of both internal team members and external vendors/partners
A resourceful nature. When something needs to get done, you always find a way to make it happen while balancing multiple projects with tight deadlines
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