Let’s kick-start your advertising and marketing career.

Are you a passionate, creative problem solver wanting to break into the industry? The BrandLab can accelerate that passion with an exciting new opportunity to learn from industry leaders in advertising and marketing who are committed to accelerating your career. Apply now to become one of this year’s LabFellows!

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What is The BrandLab?

We’re changing the face and voice of the marketing industry by creating more diverse, equitable and inclusive workplaces, and taking action against a system that isn’t working for the marketing industry. Since 2009, our non-profit organization has envisioned an industry that thrives with the creativity and insights of all. That means you!

What is the LabFellows Program?

Introducing LabFellows, a first-of-its-kind, 8-month immersive fellowship program, offering 16 talented young BIPOC professionals the opportunity to gain real-life experience in a creatively-driven advertising and marketing work environment. The program will host 8 Creative Fellows and 8 Management Fellows, rotating across 4 world-class organizations. With 360-support from both agency and client-side professionals, you’ll build lasting and impactful relationships while gaining specific skills tailored to your career, and get paid for your work.

The BrandLab is excited to join forces with Wunderman Thompson, Best Buy, Optum and Essence, to foster new career opportunities for BIPOC individuals, making a commitment to a more inclusive, equal, and diverse industry.

Which companies will you work with?

Wunderman Thompson

Wunderman Thompson is a global creative, data and technology agency, with offices in 90 global markets and over 30 offices in North America, including Minneapolis. You’ll get hands-on experience inside a full-service agency and learn about the diverse work WT creates for some of the most iconic and ambitious brands in the world.

Best Buy

Best Buy is a multi-national consumer electronics retailer, enriching lives through technology. Discover how the Best Buy Creative team works to set strategic direction and execute the look, feel and voice of the Best Buy brand throughout all their advertising.


Optum, a division of UnitedHealth Group, is working to create the next generation health care system in a socially conscious way. Explore how the Optum brand and marketing teams work to develop campaigns and marketing strategies to grow their audiences and help improve the health of millions.


Essence is a global media agency through which you’ll gain an understanding of how media practices converge with marketing and creativity to capture the hearts and minds of consumers.

Who can apply?

We’re looking for aspiring creatives and marketers who identify as Black, Indigenous, People of Color or those who qualify or have qualified for Pell Grants. You must be graduating college in May of 2021 or have graduated in the last two years (2019, 2020) with a degree in Marketing, Advertising, Business Management, Mass Communications, Public Relations, Journalism, English, Design or other marketing-related degree. For applicants not currently in school, we’re accepting those who were born from 1997-1999 who have a portfolio of work to show.

Eligibility is dependent on residency within the following Midwestern states: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North & South Dakota, and Wisconsin.

Want to join this year’s LabFellows?

We’re so glad! The marketing industry is only as good as the people in it, and we can’t do it without you.

Apply online: First, help us get to know you through our online application.

Gather references: Please provide either two professional references, or one professional and one academic, and email both to

Send your resume and cover letter: Please email both to

Apply Now