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MKE REAL CHANGE

The BrandLab’s mission is to change the face and voice of the marketing industry, one city at a time. To connect local BIPOC talent with organizations committed to more equitable workplaces. Hello, Milwaukee (MKE).

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A collage of brand shapes and colors with photos of diverse students and young professionals at BrandLab networking and workshop events A collage of brand shapes and colors with photos of diverse students and young professionals at BrandLab networking and workshop events A collage of brand shapes and colors with photos of diverse students and young professionals at BrandLab networking and workshop events

MKE THE FUTURE

The BrandLab was founded in 2009 to address workplace inequities and racial disparities. How? Connecting next-gen local talent with leading organizations in the marketing industry.

Our unique model creates a network that connects students from high school classrooms to college to careers.

By focusing on the skill development of future talent, and workplace equity of employers, our proven model ensures success for both student and the industry.

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EXPOSURE

Our Spark program introduces hundreds of high school students to the idea of a creative career.

ACCESS

We place 100+ interns into industry jobs each summer while supporting them with training and skills development.

OPPORTUNITY

Our College & Beyond program serves our alumni community through mentorships, scholarships, networking and job placement support.

EQUITY

Our Fearless program directly addresses the inequities plaguing the creative industry through workshops, events and annual research.

WHY MILWAUKEE?

Industry Presence + Student Population = Success

Milwaukee is incredibly diverse. It’s critical to build more pathways into MKE's creative and marketing industry for talent from all backgrounds.

46%
identify as BIPOC in MKE County
90%
MKE public high school juniors & seniors identify as BIPOC
25
higher-ed institutions in greater MKE area
33%
more likely to outperform competition w/ethnically diverse teams
Wow! The BrandLab team stimulated such great conversation amongst our team and provided really thought-provoking content. I know this Fearless workshop is only the start of our journey together.
Heather Malenshek, CMO, Land O' Lakes
Belief is a powerful thing. I have developed a stronger sense of self. Who I am today is a direct result of The BrandLab’s belief in me.
Travon Sellers, Alumni and Digital Strategist
The job search can be really overwhelming, so to have the opportunity to intern, gain the skills, get the training, and then get hired at the end of the apprenticeship is just a super-valuable experience I feel like you can't get anywhere else.
Alyssa Abilo, Social Marketing Associate, Land O' Lakes

MKE YOUR MOVE

Whether you’re an educator connecting students, a business striving to make your workplace, work, and workers more culturally competent, a student interested in a BrandLab internship, or you’d simply like to donate, we’d love to connect.

FEARLESS WORKSHOPS

Leaning into fearlessness can be a transformative tool for your organization’s journey toward equity. The BrandLab’s Fearless team facilitates DEI conversations specifically created for marketers.

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HOST AN INTERN

Building more inclusive pathways for talent into the marketing industry is critical to your business health. Hosting a BrandLab intern can unlock new levels of creativity and innovation for your team, your work, and your culture.

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DONATE

There are many ways to be a part of MKE’s BrandLab movement. Make a financial donation to support our mission at any time.

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Ready to MKE a difference?

We're here to answer questions and share details.

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